ABOUT US

YOU SHOULD BE ABLE TO
TRUST YOUR MARKETING AGENCY

You can have confidence that you’ll receive good advice that benefits you and your customers. Our mission is to spearhead a fresh era of marketing agencies rooted in transparency and excellence, crafting unique, custom solutions and innovations for our clients

WE STARTED OUT OF NECESSITY

From the beginning of our company in 2006 we have offered our short term rental software, BrightSide, and have also developed websites for clients. Our mission has always been to empower vacation rental businesses with tools and strategies that actually work. What started as a company focused on providing property management software and building websites has grown into something much bigger.

For years, we stayed out of the broader marketing sphere—and for good reasons:

We wanted to stay focused on what we knew best. I.e. the BrightSide software
We didn’t want to dilute our efforts with services outside our expertise.
We had ethical concerns about trying to help our clients compete against each other

Over nearly 15 years, we were constantly asked for recommendations for reliable marketing companies. Time after time, we struggled to find one we could recommend without serious reservations. Clients frequently sent us marketing proposals they’d received, asking if they were being overcharged or if all the services were even necessary. They trusted us to give honest advice, even though we didn’t offer those services ourselves. Not once did we hear how much a client loved their marketing company. Instead, we heard the same complaint: they felt like just another account, stuck in a one-size-fits-all system that didn’t reflect their unique business. Clearly, the need was not being met.

The turning point came when one of our long-time partners begged us to take over their Google Ads account. Despite our initial hesitation and very little experience, they trusted us to figure it out. After months of self-education and analysis, we took the plunge. Within the first month, we increased their bookings by 125% year-over-year. That success opened our eyes. It wasn’t just a fluke—we had a unique perspective on the vacation rental industry, honed by years of working closely with property managers. We realized we could provide the kind of tailored, results-driven marketing our clients were missing.

Today, our marketing services operate under the name Ankerpoint. While our sister company, BrightSide, continues to focus on software and web solutions, Ankerpoint specializes in helping rental businesses grow through data-driven strategies, creative campaigns, and a relentless commitment to making every client’s unique strengths shine. And what about helping clients who are technically competitors? We’ve embraced it as an opportunity to keep things fresh and fair. By working closely with each client to understand their unique brand and goals, we ensure every marketing strategy is tailored to their specific needs.

We’re not interested in taking on every client—we’re interested in taking on the right clients. If you want a team that treats your business like its own, focuses on what matters, and helps you stand out in the crowded vacation rental space, let’s talk. This is how we got here—and we’re just getting started.

WE CONTINUE WITH A VISION

We’re passionate about the vacation rental industry, and our mission goes beyond just driving it forward. We’re committed to doing so with purpose, guided by a clear set of core values that define who we are. These aren’t just words—they’re the principles we live by, shaping how we innovate, collaborate, and build lasting connections. By staying true to these values, we ensure that every step we take creates meaningful progress and strengthens the foundation of our industry.

OUR CORE VALUES

INTEGRITY

Our clients and team members can count on us to do what we say we'll do.

INNOVATION

We find the best solution to a problem, rather than always following industry norms.

GROWTH MINDSET

We value the pursuit of learning and growing in all areas of life.

TEAM

We strive to create a culture of servant leaders; one where the title "team" is more important than the titles of "boss" and "employee".

RELATIONSHIP

We believe that the Golden Rule should be prioritized in the way we cultivate relationships and serve our customers.

FAMILY

We encourage and promote a healthy balance of work and home-life. Work should never come at the cost of family.

TRANSPARENCY

We own our mistakes to both clients and team members, building partnerships that are fully honest and transparent.

GENEROSITY

We fight against the mindset of scarcity and greed. We believe in generosity that goes above and beyond what's expected.

EXCELLENCE

We strive to exceed expectations, correct our mistakes, and deliver the best work we possibly can.

HOW WE CAN HELP YOU GET MORE DIRECT BOOKINGS

Are you tired of not seeing results from your marketing? Are you confused about what your marketing spend is actually achieving?! We firmly believe that DIRECT BOOKINGS are the key to vacation rental success, and your business’s growth depends on it. We have a clear and proven strategy in place and we’d love to help your business next.

Schedule a discovery call