Resources

The vacation rental industry is highly competitive with everyone and their mother using social media to capture potential customers' attention. With years of experience managing numerous clients and helping them stand out, we know the importance of uniqueness and proven practices that can boost your visibility.

The vacation rental business has been taking off over the past few years. From VRBO to Airbnb, homeowners can turn their house into a dream get-away for guests from all over. This industry, though, is a challenge. There’s a lot of competition out there with large corporations and small locally-owned businesses competing in the market. So how do you make yourself stand out?

Starting a podcast can be a challenge. It is difficult to step out of your comfort zone and try something new. However, a podcast can be incredibly rewarding and result in major growth for your company, so we came up with five things you need in your arsenal when starting a podcast. 

Social Media has quickly become one of the most important facets in the realm of marketing. TikTok, Instagram, Facebook, Snapchat and more have captured the attention of every generation and can control trends, aesthetics, and the inner workings of online communities. This article will give you a few easy steps to help begin building your online presence and show you how to market your business in a professional and engaging way.

After sitting down with Tim Stone, the host of the hilarious “Things I Learned Last Night” podcast and owner of Space Tim Media, we wrote out five potential goals for podcasting. If your business wants to meet any of these goals, starting a podcast might just be for you.

If you’re wondering why people never interact with your posts, have you ever considered asking them to? People are more likely to interact with content when there's a clear call-to-action, and questions serve as a natural prompt for participation. Creating engaging and compelling content for vacation rental businesses on social media is crucial for attracting potential guests. Here are some of our top-performing content ideas and tips:

Your company's website is your digital home. When guests arrive on your website, you want them to feel wanted and welcomed; just like they do when they walk into your office. In addition, you need them to be able to quickly and efficiently find what they are looking for. Your company should have a healthy online presence on platforms other than your website as well.

Guests will always look at pictures first. . . Yes, it is another expense added to an already long list, but just like any expense put into vamping up your rental venture, it will pay off in the long run, maybe even more so than you think. Before you write it off and settle for the old iPhone photos, just hear it out and learn why it is always best to invest in a professional photographer for your future, or current, listing:

Email marketing can be difficult or simple depending on the preparation before you dive in. Take a few steps back and dedicate time to understanding your audience, brand personality and email marketing strategy. It sounds intimidating. Picking the right marketing strategy is crucial when there is limited time and resources as a small business. But there’s a reason why it was popular years ago and it’s still popular today: email marketing still remains the most efficient way to promote your business.