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If your website is the “front door” of your business, what kind of first impression is it making? We’ve looked at a lot of vacation rental websites, and we keep seeing the same issues pop up. These mistakes are easy to overlook, but they could be costing you bookings every single day. We’ve come up with a list of some of the most common mistakes and how to fix them below.

At Ankerpoint Marketing, we serve vacation rental companies, part of which involves improving their SEO and, in turn, their website quality. GTmetrix has been a helpful player as we improve scores and launch our clients towards the top.

For some people, the term ‘SEO’ triggers stress. They view search engine optimization as a necessary part of their company but as a daunting task to take on. I’m here to tell you that it doesn’t have to be as scary as it seems!

In this video, Jacob Hall sat down with Ankerpoint Marketing, Social Media director, Jesse Hall, to discuss how to enhance your social media page. They discussed how to take your page from drab and sporadic to organized, coherent, and professional. The four key takeaways you should jot down are below.

At Ankerpoint, our goal is to help our clients grow their vacation rental businesses! One of the top ways we’ve been able to do this has been through offering our clients a percentage-based pricing model. Here’s why this could benefit your vacation rental business:

If you’ve ever wondered why some properties in your market stay booked while yours sits empty, the answer might be in your pricing strategy.

One of the most basic principles behind a successful company is sharing the word about your product. If you asked the average person how to achieve healthy awareness, most likely they would say...

In the vacation rental industry, clarity isn’t just nice to have—it’s everything. Your guests aren’t mind readers, and they definitely don’t have time to decipher vague, flowery descriptions. If your messaging is unclear, you’re losing them before they even consider booking.

A CTA (or call to action) Button is that button that says “Book Today” or “Buy Now”. It gives site visitors a job to do and makes them more likely to follow through to the next part of your site's buying process. There is a specific science and strategy behind where to place your CTA Button and in this short article we’re going to walk you through it!

Social media is one of the most powerful marketing tools for vacation rental businesses. But let’s be honest—it can feel overwhelming if you don’t know where to start. Should you post daily? What should you even post about? How do you get people to care?