If your website is the “front door” of your business, what kind of first impression is it making? We’ve looked at a lot of vacation rental websites, and we keep seeing the same issues pop up. These mistakes are easy to overlook, but they could be costing you bookings every single day. We’ve come up with a list of some of the most common mistakes and how to fix them below.

At Ankerpoint Marketing, we serve vacation rental companies, part of which involves improving their SEO and, in turn, their website quality. GTmetrix has been a helpful player as we improve scores and launch our clients towards the top.

For some people, the term ‘SEO’ triggers stress. They view search engine optimization as a necessary part of their company but as a daunting task to take on. I’m here to tell you that it doesn’t have to be as scary as it seems!