5 Goals For Podcasting
If Your Business Fits One Of These Goals, It’s Time To Start Your Own!
A lot has changed in the past few years and podcasting has skyrocketed into one of the number one forms of entertainment and information. People enjoy easy access to topics they are curious about or things they find interesting. It is an informational tool but it isn’t just for the teen girl in her bedroom or middle-aged dads swapping jokes. Podcasting can be a vital tool for your business and might be just what you’re missing. But how do you know if podcasting is the right fit for your company? After sitting down with Tim Stone, the host of the hilarious “Things I Learned Last Night” podcast and owner of Space Tim Media, we wrote out five potential goals for podcasting. If your business wants to meet any of these goals, starting a podcast might just be for you.
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Networking
In our modern age, it is important now, more than ever, to network. Connections are a vital part of business and having them could be the difference between success and failure. It answers the questions of current connections and can lead to future relationships as well, simply by letting your audience get to know you through the hour or so a week you spend with them. Many conversations have started between the host of a podcast and a fan because the audience was interested in what the podcast had to say. Your business has a message to share with your network and podcasting is a great and easy way to broadcast it.
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Audience Building
Every brand needs an audience, regardless of the field you are in. Building a podcast builds your audience as it creates a way for individuals to get to know your brand and be aware of who you are and what you do. As a company, you already have a certain audience and this is a way for that group to learn about you and have their questions answered. It’s a great conversation starter and might just lead to your next big lead.
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Content Generator
From social media to articles to any other sort of online presence, having content is vital in our day. If want people to learn about your business and you want to grow it is essential to consistently produce content. Luckily, if you host a podcast, that could be all you need. Instead of hiring a content team to spend hours upon hours coming up with content strategies, you can pull from the topics discussed. Article ideas, social media ads and more are all taken care of. After your podcast is produced and recorded, you have a full content plan.
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Audience Generator
While Audience building is a great and necessary thing, focusing solely on your current audience will not help you grow externally. You also need to generate more audience members as well. With a podcast, you can reach new target audiences through people tuning in on their morning run or commute to work. If you have an interesting topic or something to say, people will listen. So delve into your business and think of what message you want to share and tell your story on your new platform!
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Internal Team Building Mechanism
In our digital age, it is easy to bring work with you everywhere you go. We can join a meeting regardless of the time of day. Sometimes, this is unavoidable, but with a podcast, you can convey information promptly which is convenient for everyone. Employee handbooks are helpful, but let's be honest, most of us only read those things once. Having a podcast for your employees can help you reiterate the necessary information they need to know and build team morale. It is a uniting front and can help connect you with those at your company.
If your business is working towards any of these goals, a podcast could be just the thing for you. It might seem like a daunting task, but it has much to offer. If you want to learn more about how to start your podcast or to hear more expert tips from Tim Stone, watch our full interview with him here!