Social Media Content Ideas:
Vacation Rental Marketing Edition

Creating engaging and compelling content for vacation rental businesses on social media is crucial for attracting potential guests. Here are some of our top-performing content ideas and tips:

Guest Testimonials:

Share positive reviews and testimonials from previous guests. This is a great way to build trust and provides social proof of the quality of your property.

User-Generated Content:

Encourage guests to share their photos, videos, and experiences. We currently have a monthly video-sharing program for one of our clients that encourages guests to share a video of their stay in exchange for an entry to win a $100 prize. Repost user-generated content to showcase real experiences at your vacation rental. This is some of the best content you can share!

Local Partnerships:

Collaborate with local businesses and influencers. Cross-promote each other's content to expand your reach. You’d be surprised how easy it is to do this when you reach out genuinely and with a mutually beneficial partnership. 

Stunning Visuals:

Share high-quality photos and videos showcasing the beauty of your vacation rental property. This point may seem obvious, but you’d be surprised how often we see businesses post low-quality content. People shop with their eyes. So, If you don’t have updated, high-quality photos and videos of your property, spending the extra money to hire a photographer/videographer is well worth it. 

Virtual Tours:

Create virtual tours of your vacation rental units. There are a few ways you can do this. 1) Video walkthrough 2) Panoramic tour/3D tour 3) Interactive floor plan that opens up a photo gallery for each room.

Seasonal Decorations:

Decorate your vacation rental units according to the seasons and share photos. This can create a buzz around your property if you design and share it well! 

Local Attractions:

Highlight nearby attractions, activities, and events. Showcase the lifestyle and experiences guests can enjoy while staying at your property.

Exclusive Offers and Discounts:

While this type of content shouldn’t fill your feed 24/7, you definitely should share limited-time promotions, discounts, and special offers. Create a sense of urgency to encourage bookings. 

Behind-the-Scenes:

Truly connect with your audience by taking them behind the scenes of your vacation rental business. Show the care and effort you put into maintaining the property, and introduce your team. People follow people and experiences - not faceless companies who only try to sell you something.

Local Cuisine:

Feature local restaurants, cafes, or markets. Share photos of delicious local dishes to entice potential guests.

Travel Tips:

Share travel tips and advice for visitors to your location. Offer insights into the best times to visit, local customs, and hidden gems.

Themed Contests and Giveaways:

Run contests or giveaways with themes related to travel or vacations. This can help increase engagement and reach new guests on social media.

Tips for a Relaxing Stay:

Provide tips and suggestions for guests to have a relaxing and enjoyable stay. This could include recommendations for in-room amenities, nearby relaxation spots, or self-care ideas.

Encouraging Participation:

If you’re wondering why people never interact with your posts, have you ever considered asking them to? People are more likely to interact with content when there's a clear call-to-action, and questions serve as a natural prompt for participation. Encourage your audience to share their experiences, stories, or opinions in response to your questions. Multiple-choice-style posts are a great way to encourage engagement - there’s no huge commitment, you’re simply inviting someone to share their preference based on 2-4 options. 

 

Remember to tailor your content to the specific interests and demographics of your target audience. Regularly analyze the performance of your posts and adjust your strategy based on what resonates best with your followers.