For some people, the term ‘SEO’ triggers stress. They view search engine optimization as a necessary part of their company but as a daunting task to take on. I’m here to tell you that it doesn’t have to be as scary as it seems!

In this video, Jacob Hall sat down with Ankerpoint Marketing, Social Media director, Jesse Hall, to discuss how to enhance your social media page. They discussed how to take your page from drab and sporadic to organized, coherent, and professional. The four key takeaways you should jot down are below.

At Ankerpoint, our goal is to help our clients grow their vacation rental businesses! One of the top ways we’ve been able to do this has been through offering our clients a percentage-based pricing model. Here’s why this could benefit your vacation rental business: