Resources

At Ankerpoint, our goal is to help our clients grow their vacation rental businesses! One of the top ways we’ve been able to do this has been through offering our clients a percentage-based pricing model. Here’s why this could benefit your vacation rental business:

If you’ve ever wondered why some properties in your market stay booked while yours sits empty, the answer might be in your pricing strategy.

One of the most basic principles behind a successful company is sharing the word about your product. If you asked the average person how to achieve healthy awareness, most likely they would say...

In the vacation rental industry, clarity isn’t just nice to have—it’s everything. Your guests aren’t mind readers, and they definitely don’t have time to decipher vague, flowery descriptions. If your messaging is unclear, you’re losing them before they even consider booking.

A CTA (or call to action) Button is that button that says “Book Today” or “Buy Now”. It gives site visitors a job to do and makes them more likely to follow through to the next part of your site's buying process. There is a specific science and strategy behind where to place your CTA Button and in this short article we’re going to walk you through it!

Social media is one of the most powerful marketing tools for vacation rental businesses. But let’s be honest—it can feel overwhelming if you don’t know where to start. Should you post daily? What should you even post about? How do you get people to care?

Small tweaks can lead to massive revenue increases in your vacation rental business. In this video, Marc Bowman, with BrightSide Short-Term Rental Software, breaks down simple yet powerful strategies to boost your profits without adding extra work.

The vacation rental industry is highly competitive with everyone and their mother using social media to capture potential customers' attention. With years of experience managing numerous clients and helping them stand out, we know the importance of uniqueness and proven practices that can boost your visibility.

The vacation rental business has been taking off over the past few years. From VRBO to Airbnb, homeowners can turn their house into a dream get-away for guests from all over. This industry, though, is a challenge. There’s a lot of competition out there with large corporations and small locally-owned businesses competing in the market. So how do you make yourself stand out?

Starting a podcast can be a challenge. It is difficult to step out of your comfort zone and try something new. However, a podcast can be incredibly rewarding and result in major growth for your company, so we came up with five things you need in your arsenal when starting a podcast.